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What are the benefits of Internet Marketing to customers?

The benefits are:

Ø      The compensation of prices between many potentials suppliers.

Also there are some websites where they will compare the prices of products for you. Most of the website they do have price transparency on their web pages.

Ø      The customer doesn’t get the chance to touch or smell the products, but the website offers detailed information about the products. They also get the opportunity to check specifications and make quickly e-mail contact with staff. Beside that the transaction process is quickly completed.

Ø      Customer can give their opinion about the product easily, because most websites offer forums where you can do that.

Ø      Through dynamic pricing the customer can get cheap prices.

Ø      As mentioned above it is easy to make transaction and also it is safe in some websites.

Ø      You can visit a website 24/7 and find FAQ and also contact the website if you have any question or need a help.

Ø      Also it is easy to make complains, mostly digitally. You also get fast reaction on complain you made.

Ø      Customer is kept up-to-date through e-mail or website. If a website launched new products then they will show it on their website or they will e-mail the customer.

You can also track your purchase. You usually get a tracking code, where you can track your purchase.

Sources:

http://www.sitepronews.com/archives/2002/oct/11.html

http://www.learnmarketing.net/benefitsofinternetmarketing.htm

BTEC Business Book