M1
As mentioned in P2 there are a lot of benefits for the customer to shop online.
The benefits are:
Ø The compensation of prices between many potentials suppliers.
Also there are some websites where they will compare the prices of products for you. Most of the website they do have price transparency on their web pages.
This is a great advantage for the customer, because we don’t need now to visit more stores and find out which store is the cheapest and waste a lot of time. Many websites offers this opportunity to customers, but you also can use other website that is made for this purpose.
Ø The customer doesn’t get the chance to touch or smell the products, but the website offers detailed information about the products. They also get the opportunity to check specifications and make quickly e-mail contact with staff. Beside that the transaction process is quickly completed.
The information they get is: price, description of the features, colors swatches, images, drawings and promotional deals. Usually through purchasing online customer get more discounts and some products are exclusively sold online.
Ø Customer can give their opinion about the product easily, because most websites offer forums where you can do that.
Beside the forum some website does offer chat, where you can chat directly with other consumers about the products.
Ø Through dynamic pricing the customer can get cheap prices.
Some businesses are able to provide us much cheaper prices online. They do that because they save money somewhere else. We benefit from this, because we will pay less and also then we don’t need to pay for transportation/parking if you have to go to the store. Example; e-booker, skyscanner and other websites.
Ø As mentioned above it is easy to make transaction and also it is safe in some websites.
Website are making it easy for customer to purchase online and pay online, because before it was if you purchase online then you just can pay with visa, master or American express cards, but now we also can pay with IDEAL, which is surely save and easy to pay.
Ø You can visit a website 24/7 and find FAQ and also contact the website if you have any question or need a help.
Usually shop opens from 9.00 am till 18.00 pm after that time you can do any shopping also you don’t have to worry about public holidays and Sunday’s. But through the use of internet you can shop 24/7 whenever you want to.
So from now if everyone will do online shopping then we won’t have any worries of going to stores and wait till they open. Below you see H&M opening hours, they also sell goods online.
Ø Also it is easy to make complains, mostly digitally. You also get fast reaction on complain you made.
It is important for us as customer to be able to share our opinion and complain about a product, because so we won’t experience that again.
Ø Customer is kept up-to-date through e-mail or website. If a website launched new products then they will show it on their website or they will e-mail the customer.
Once you have ordered online, then you will receive e-mails from the website and updating you about their offers, sales and about their new products.
Once you have ordered online, then you will receive e-mails from the website and updating you about their offers, sales and about their new products.
Ø You can also track your purchase. You usually get a tracking code, where you can track your purchase.
A lot of websites allow their customer to track their purchase, dispatch to transportation before the products delivered to their home address. This way reassure the consumer and makes them feel that they are obtaining a good online service.
Sources:
BTEC Business Book
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