Describe the opportunities offered to EasyJet using internet marketing in relation to Communication
Through internet communication EasyJet has the opportunity to present their services in details together with substance supporting information. Once all this is done, then they will be able through this opportunity to collect information about their customers and get database about their clients. So it helped them to promote their services online.
Through the use of their own website www.easyjet.com they will be able to let customers make online booking. Also to let them know all offers they have. In addition to that they also let them know if they are flying now to new destinations. Through the website all the customer can contact EasyJet through mailing. Also if customers make online booking then it will be cheaper than booking the ticket somewhere else. They also use internet communication to build relationships with their customers, competitors and everyone. They also keep track of their CRM records: customer’s visits, sales responses, respond to customers and manage e-mails.
As a customer you will be able to register/log in on the website of EasyJet to get a clear overview of your booking and also if you need any further information. So they actually personalise their page.
You can very easy notify their website, because of the orange colour, also from the easy name: EasyJet.
Below you read some examples of how EasyJet uses their website for communication:
Ø Customers are given a PIN number for each order on the web site which they give when they get to the airport.
Ø The Internet is important to EasyJet since it helps it to reduce running costs, important for a company where each passenger generates a profit of only £1.50. Savings to EasyJet made through customers booking online enable it to offer at least £1 off to passengers who book online – this is part of the online proposition. Online buyers also benefit from paying the price of a local call, instead of the standard national rate of easy Jet’s booking line.
Ø A later five-week promotion within The Times and The Sunday Times newspapers offered cheap flights to a choice of all EasyJet destinations when 18 tokens were collected. In total, 100,000 seats were sold during the promotion, which was worth more than £2m to the airline. Thirty per cent of the seats were sold online, with the rest of the transactions being completed by phone; 13,000 orders were taken over the Internet in the first day alone with over 15,000 people on the site at one point.
Ø The web site also acts as a PR tool. Haji-Ioannou uses its immediacy to keep newspapers informed about new promotions and offers by phoning and e-mailing journalists and referring them to the web site rather than faxing.
REDO:
Redo:
- It gives EasyJet in both B2B and B2C markets the chance to develop new communication practise.- It allows EasyJet to present their service (flights) and gives details about it, like flight time/check in dates.
- It captures data about customers like their name/address/e-mail address and telephone number.
- Through internet marketing their can build a data base
- The can offer their client a personalised webpage.
- Through internet marketing EasyJet will be able to send details and news about their flights.
- Through it they can also build a relationship with their customers, through offering them cheap flights.
- The communication between business parties will be effective. Like between EasyJet and other travel agency, where you can book an EasyJet ticket.
Describe the opportunities offered to EasyJet using internet marketing in relation to Product Development
Through online product development the customer no longer need to waste their time and go to travel agencies to book. Also EasyJet through this strategy will be able to get more customers and increase their sales.
EasyJet website is available 24/7 anywhere and anytime, all what you need is internet connection.
On their website you can find pictures of their airplanes. Also on www.google.com you can find pictures about EasyJet and employees outfit.
Below you find a podcast of EasyJet
http://www.tipsfromthetlist.com/33250.html
http://www.tipsfromthetlist.com/33250.html
Through market development EasyJet launched their website and start making sales all over Europe.
EasyJet sale tickets immediately.
Also internet allowed EasyJet to e-mail customers and provide them with holiday deals and gives them information’s about it. Also they answers customers e-mails and complains.
Redo:
- The website will be available 24/7 this has an advantage for EasyJet, because so they might get more customers, than if they has a travel agency with restrict opening hours.- They can reach a lot of customers the world
- It is not expensive for them, cheaper than having own travel agency, because they will have less expenses, like less employees and that will safe them more money.
Describe the opportunities offered to EasyJet using internet marketing in relation to Business efficiency
Through the increasing availability in web gives business of all kinds of opportunity to speed up their interactions with suppliers and customers.
EasyJet doesn’t really have a complete supply chain, because they are the one who supply seats to their customers and there’s a disintermediation, because they don’t have travel agency and they don’t plan to have or to sell their tickets through travel agencies. Because they will save more if customers will book online or through calling EasyJet. This supply chain is much shorter, because when the payment is made the seat is mostly guaranteed, all the booking can be made in a short time, from you home.
Also through the use of internet marketing stretagy they improve sales and enter compeltley new service. With new services I mean flying to new distinations. Through the internet strategy they improve their sales, because if you book online they will give you a discount of 2.5 British pound for a single faire. This way will attract customers and let them book online. And so they will sale more sales[1] and make profit.
Also through internet they are able to monitor the activity of their competitors, they can buy researches and information about them (all those information are available online). But EasyJet is ahead of their competitors (ryanair), they provide better services although EasyJet flight prices are bit higher than Ryanair prices. Better most customers are willing to pay more pounds in return to get better services.
As mentioned in the beginning of P3 EasyJet also promotes online.
They also use the Links methods. The used method is the Affiliate links, because when I enter www.easyjet.com I see on the right side of the website some companies (insurance companies/hotel agency), when I click on the advertisement I be transferred to their website. When I search on the website I can’t find any information about EasyJet. So I think EasyJet placed those links so when customers click on it they receive money.
Also they promote through Search Engines. Try to type flight tickets london Gatwick.
[1] In March 2000 EasyJet increased its online discount to £2.50 for a single trip – a higher level of permanent discount than any other airline. By September 2000, Internet sales reached 85% of total sales. Since this time, the growth in proportion of online sales has decreased. By 2003, over 90% of all Sales were online.
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