D1
EasyJet is committed to providing all our customers with excellent service, and we are constantly looking at ways in which we can improve this. As an e-business internet marketing enables them to use many methods of customer services to meet customer needs.
How does internet helps EasyJet to meet customer needs.
First of all it allow the customer to make a booking 24/7 online, so whenever the customer has time and wants to. Also booking online gives the customer the opportunity to select the flight of their choice. Because EasyJet is e-business they give the opportunity to customer to book whenever they want to.This has a big hand in meeting the needs of the customers because usually people will have to go to travel agency to make a booking and they have to consider the opening and closing hours/days of the agency. But now thanks to internet marketing customers are allowed to do most of their booking through the internet, and that to when they are free with time to spend booking and relaxing at the same time.
Through the 24/7 on the easyjet.com allow the customer to choose the right holidays and takes time as much as they want to think and decide.
Also their website is easy to access and easy to understand even if you don’t speak English. But also they provide their website with different languages, they do all that to gain new customers and meet customer’s needs.
Besides that also customers could make a booking through calling the customer services, they have the opportunity to look first online for the possible flight and prices and then make a booking through phone call.
Also through the website of EasyJet it makes it very easy for the customer to make a booking for a complete holiday, because on the website you see advertisement of other websites like cheap hotels/travel insurance and car rental.
Another way internet marketing is effective in meeting the needs of customers is t allows them to be up to date with all the information about flight. This means EasyJet website is kept up to date at all times, providing customers with all the right information about services/flight/destinations and prices.
Customers always stay updated through emails or through EasyJet website. This means that the information is sent to customers always keeping them updated about anything new happening or any flight information, the customer usually choose for this option. This is helpful to the customers as they will be aware of new destinations/new offers. With the internet now becoming available to customers through their phones, they will be updated almost in real time. Also other way of meeting customer needs through internet marketing is allow the customer to make price comparing between airlines and choose the cheapest one. This means that internet marketing saves customer money.
Also the possibility of finding FAQ online makes it easy to customer to read question they might have. This saves them as well money because they don’t need to pay for phone call to the customer services. Also they could send an email to the customer services and ask their question or give recommendations. This is also a way of meeting customer needs.
EasyJet also allow their customer to make a secure booking online and make a secure payment. This’s the most customers want to. To make feel safe when make a booking and also don’t let them worrying about the personal information they have provided online. Also they provide customers to pay in different paying methods.
Also through the use of internet EasyJet can have one-to-one relationship with their customers, through updating them about any delays or cancellation of their flights online (sending email to them).
Also each customer can register on easyjet.com and reschedule their flights if they want to or change anything.
EasyJet offers their customer to make online check in. that’s saves them a lot of time when they get to the airport.
Also EasyJet offers a customer a discount when they make an online booking. 2.5 British pound for a single faire.
Also through facebook/twitter/hyves you as a customer can give an opinion/recommendation about something EasyJet.
As above mentioned how through internet marketing EasyJet can meets their customer needs in different ways. I have never traveled with EasyJet before, but sure after the research I did for this unit about EasyJet and after seeing the possibilities they have to need their customer’s needs online then I am sure one day I will fly with EasyJet and make the booking online. Internet marketing offers customers more than they think it does and fulfils many of their needs. They can always get the best flight deals and keep themselves up-to-date about new prices/destinations. This saves them doing research and go to travel agency.
Sources
Geen opmerkingen:
Een reactie posten